Merchant Services

Alto Global Processing: Amazon to pay mobile developers e-commerce referral fees

Amazon is moving to close the gap between mobile apps and online commerce by letting developers make money from selling goods in their apps for tablets and smartphones. Mobile developers can now generate revenue by selling physical and digital products listed on Amazon through their apps for a 6% commission as part of a new API launched by the e-commerce giant. Already offering this service on the web, Amazon is moving to capitalise on the consumer shift toward mobile shopping and encourage more developers to build apps for its range of Kindle devices.

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“Developers now have the ability to create an even deeper connection between their app and the products customers value and purchase through Amazon.com,” says Amazon Appstore VP Mike George. “Imagine a developer of a nutrition and fitness app can now offer their customers the ability to purchase vitamins, supplements and fitness gear within the app, directly from Amazon.com. It offers the customer a more relevant experience and provides the developer with a new source of revenue.”

Mobile Commerce Boom

Amazon is touting the API as a new way for developers to make money, alongside mobile adverising and using freemium models. But it’s mainly a way for Amazon to make money. Amazon built this retail empire on the web, but the growth of mobile is having a huge impact on its business, with mobile shoppers expected to spend a cumulative USD37.44bn this year in the US alone and it has been forced to adapt, fast. The company was quick to pick up on this shift in consumer behaviour and its mobile shopping app is the second most-used e-commerce app in the US behind eBay’s. It picks up 12.2m unique visitors per month, with visitors spending an average of 18 minutes on the app, but is now moving to harness more e-commerce referrals from third party apps.

Developers Are Key

Everyone knows why Amazon sells its devices so cheaply. It wants people to buy things on them. The firm sells its hardware at cost-price because it wants its tablets and e-readers to act as personalized shopping portals where consumers can download apps and shop for goods, films, books and games.

To get good content, however, it needs good developers and that’s why the firm is launching this new API. To make its ecosystem more appealing to developers. The global app market is set to be worth USD27bn this year, as the number of consumers adopting and spending money on smartphones and tablets continues to rise, and Amazon is looking to increase its share of those sales.

Kindle Strategy

So is Amazon’s strategy working? It’s starting to. Amazon is set to generate USD4.5bn from the sale of its Kindle e-readers and tablets this year, up more than a quarter compared to last year. Crucially for Amazon, however, Kindle-related content revenue is set to surpass hardware next year, generating USD5.7bn, up from USD3.8bn this year.

However, Amazon’s strategy is costing it in the short term as it invests for the future. The firm slumped to a loss of USD7m in Q2 as heavy investment in distribution centres, hardware and content deals ate into its bottom line.

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Alto Global Processing: International e-commerce sales to triple by 2018

Sales of online goods between countries are set to triple over the next five years to be worth USD307bn. The figure, which comes from a report commissioned by PayPal, represents a jump from USD105bn this year in cross-border e-commerce between Australia, Brazil, China, Germany, the UK and the US.

The report found that last year a quarter of all marketplace revenue and more than half of payments processed by PayPal came from international transactions. With figures set to rise, PayPal has been upping its cross boarder promotion in emerging markets, focussing on China as a particular area for further growth.

The US was the top exporter, with 45% of those surveyed saying they bought goods from there, followed by the UK with 37%. China was the biggest destination for US goods, with 84% of Chinese online consumers asked buying from the region.  Clothes and shoes are expected to remain the most popular items, followed by beauty products and consumer electronics devices.

Source: http://www.paymenteye.com/2013/07/24/international_e-commerce_sales_to_triple_by_2018/?goback=%2Egde_2196752_member_260551702#%2EUe_PK42ceuI%3Futm_source%3Dlinkedin%26utm_medium%3Dinsight%26utm_campaign%3Dincrease_traffic

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Alto Global Processing: Visa and NetHope Announce Five Supportive Grants

There is more to the credit card industry than just payments, transactions, etc. We at Alto Global Processing believe in giving back to the community, which is why we wanted to share this news from PaymentEye.com.

Visa Inc. and NetHope, a consortium of more than 40 humanitarian organisations, have announced the five recipients of the Visa Innovation Grants Program. The grants will help leading development organisations modernise the distribution of payments related to microfinance, agriculture, health, and emergency relief.visa alto global processing giving back

Every year, billions of dollars in cash payments are distributed to people in need through emergency relief efforts, benefit stipends, conditional cash transfers, microfinance programs, and other development initiatives. Digitising these payments, through mobile phones or other electronic methods, not only improves security and speeds distribution, it also can promote financial inclusion by providing recipients access to broader financial services, including savings and electronic payments tools.

The group of five grantee organisations includes: Agribusiness Systems International (ASI)Freedom from Hunger,International Federation of Red Cross and Red Crescent Societies (IFRC)Mercy Corps, and Pathfinder International.

“Around the world, humanitarian and development organisations are delivering important programs that are tackling poverty and helping improve lives,” said Douglas Sabo (@DSabo), head of Corporate Responsibility at Visa Inc. “We have heard the call from these organisations for assistance to modernise the way they distribute funds by shifting to electronic payments, allowing them to be even more efficient and effective. We are proud the Visa Innovation Grants Program can help enable this transition.”

Source: http://www.paymenteye.com/2013/07/19/visa-and-nethope-announce-five-supportive-grants/

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Alto Global Processing: MasterCard to deploy 410,000 Contactless Terminals In Japan

MasterCard has announced that it will deploy a target of 410,000 MasterCard PayPass– enabled point of sale (POS) terminals throughout Japan over the next three years, enabling travellers visiting the country to enjoy the speed and convenience of making contactless transactions.

In February, MasterCard announced strong growth of contactless payments on MasterCard-enabled cards across the Asia/Pacific, Middle East and Africa region in 2012, citing a 28% (YoY) increase in Mastercard_220_1000merchant locations, reflecting a strong demand from consumers in the region for simple and secure ways to make everyday payments.

The early adoption and penetration of contactless payments in Japan, ahead of other countries, saw transactions amounting to over 2 trillion yen in 2011, according to the Bank of Japan. Contactless payments continue to expand at a rapid rate, in part due to the increased use of NFC payments.

The 410,000 MasterCard contactless terminals will be deployed by domestic card companies including Mitsubishi UFJ NICOS, Sumitomo Mitsui Card, Orient Corporation and UC Card.

Robert Luton, division president of MasterCard Japan said, “Consumers around the world are embracing the contactless payment experience. With the introduction of MasterCard’s contactless terminals across the country, cardholders traveling from abroad will get the benefit of safe and secure contactless payments in Japan. We look forward to providing more contactless payments opportunities for cardholders around the globe when they visit Japan, through a wider range of MasterCard-enabled cards and devices.”

Source: http://www.paymenteye.com/2013/06/06/mastercard-to-deploy-410000-contactless-terminals-in-japan/

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